To Cloud or not to Cloud, Part 2 (Cloud and the Channel)

Great article here from ESG on how service providers should work with and recognise the worth of the channel when it comes to positioning their services. I’m absolutely convinced that this is the case. I’m certain that there is a ‘service’ play here and a space for the trusted advisor to act as a ‘cloud broker’. I’m fairly certain that this cloud thing is a long-term play and a lot of organisations will have on- and off-premises infrastructure for a considerable amount of time. We as resellers can and should act as a bridge between these two worlds and offer some guidance through what is a complicated marketplace at present!


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